Kristina Durante is an associate professor in the Department of Marketing at Rutgers Business School. She holds a Ph.D. in Social Psychology from the University of Texas, Austin, a M.A. in Social Sciences from the University of Chicago and a B.S. in Mass Communication from Boston University. Her research areas include (1) women’s consumer choice and luxury spending (2) family spending decisions (3) hormones and consumer behavior. The thread that unifies her research program is an evolutionary theoretical approach.Her work has appeared in several top tier academic journals including Psychological Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin and Proceedings of the Royal Society of London. Kristina’s research has been featured in hundreds of media outlets worldwide. Prior to entering academia, Kristina spent seven years as an entertainment marketing executive at Metro-Goldwyn-Mayer, RCA Records and Planet Hollywood International.
Can hormones provide insight into consumer choice? Do appetites for mates and food share anything in common? Can stress lead people to save money? Do baby girls make men better romantic partners? Kristina’s research shows that the answer to these questions may likely be yes.